Cookies
Cookie policy
Until you press Accept, we store nothing on your device except the record of your own choice.
What this page is about
Cookies are small files a website saves on your device. The rules also cover anything else a site stores there, so this page covers all of it, not just cookies.
We keep this simple, because our site is simple.
What do we store, and when?
Only after you accept
These are analytics cookies from Google Analytics. They tell us roughly how many people visit, which pages they read, and whether people arriving from a Facebook post go on to the pricing page. They don't tell us who you are.
| Name | What it does | How long it lasts |
|---|---|---|
_ga | Tells one visitor's browser apart from another's, so a return visit isn't counted as a new person | Up to 2 years |
_ga_BB295VLL29 | Keeps track of a single visit, which pages and in what order | Up to 2 years |
Both are set by Google Analytics 4, property G-BB295VLL29. If you press Decline, or just ignore the banner, neither is ever set.
Always, because the site can't work without it
| Name | What it does | How long it lasts |
|---|---|---|
hp-consent | Remembers whether you accepted or declined analytics, so we don't ask again on every page | Until you clear it |
This one is stored in your browser's local storage rather than as a cookie. It holds a single word, granted or denied, and nothing about you. It's there because you told us something, and the law lets us keep that without asking permission for it.
It has no expiry date, which is why changing your mind below is about clearing it rather than waiting for it to lapse. Clearing it is the same action as withdrawing your consent, and the moment it's gone we ask you again.
What happens before you choose
Our analytics code loads with every storage type switched off, which is how it can be on the page without setting anything. While it's switched off it still tells Google that a page was viewed, without storing anything on your device and without anything that identifies you. Google receives your IP address in that request, as it does for any file loaded from another company's servers. If you press Decline, it stays switched off.
We don't do any of this
- No advertising or marketing cookies, and no advertising pixels. There's no Facebook pixel on this site.
- No cookies that follow you to other websites.
- No selling or sharing of anything about your visit for advertising.
- No third-party form handler. Our enquiry forms open your own email app rather than sending your details to another company. The privacy notice explains that in full.
How do I change my mind?
- On this site: use the Cookie settings link at the foot of any page. It clears your choice and brings the banner back, so you can choose again.
- In your browser: every browser lets you block or delete cookies. Blocking them all won't break this site, because nothing here needs them.
- Everywhere: Google publishes a browser add-on that opts you out of Google Analytics on every site, at tools.google.com/dlpage/gaoptout.
Who else is involved?
Only Google, and only if you accept. Google Analytics is run by Google Ireland Limited for UK and European visitors, and Google may transfer information to the United States under the UK's approved transfer arrangements. Google's own privacy information is at policies.google.com/privacy.
Can this policy change?
Yes, if we ever add anything to the site. If we do, we'll update this page and ask for your choice again before anything new is stored.
Last updated .